19 May 17
Eric Schimpf of FreedomPop Presents “‘Freemium’ Business Model”
Presentation Description: This Panel discussed how to successfully sell “Free”. This topic is particularly relevant for Lifeline ETCs. With a “Freemium” Business Model, ETCs can benefit from providing a low barrier to entry, minimizing the challenge of customer acquisition. In addition to discussing the benefits of offering a free product/service, this NaLA Talk addressed when... READ MORE
19 May 17
Kim Lehman of enTouch Wireless Presents “Leading Through Change”
Presentation Description: Focusing on the work of analytical psychologist and psychiatrist Carl Jung, this NaLA Talk discussed aspects of managing organizational (and personal) change. Subjects in this presentation included how to unleash team strengths, and the use of personality profiles to gain perspective on your personal work to find new ways to approach change. About... READ MORE
19 May 17
Marisa Lorenzo of Kelley Drye Presents “Internal Control, Fraud Prevention & False Claims Act”
Presentation Description: This NaLA Talk discussed internal control and fraud prevention, with some focus on how to avoid Enforcement and False Claims Act exposure. Lorenzo offered strategies for strengthening internal controls, starting with the agent level, through the eligibility process and 497 submissions, and finally during potential investigations by government or third party enforcement. About... READ MORE
18 May 17
John Heitmann of Kelley Drye Presents “Privacy Practices for ETCs”
Presentation Description: This NaLA Talk identified best practices for ETCs, discussed applicable privacy laws, and included a look ahead at federal communications privacy enforcement. Additionally, Heitmann discussed the Privacy CRA Resolution, with specific focus on how it opens up opportunity for ETCs and what precursory knowledge will be useful to assure mobile marketing compliance and privacy and data security. About the... READ MORE